Search engine optimization is the art and science of making web pages attractive to internet search engines. Some internet businesses consider search engine optimization to be the subset of search engine marketing.
In the middle of the 1990s webmasters and search engine content providers started optimizing websites. At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use the information to index the page by down loading the page and then storing it on the search engines server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.
It didn't take very long for people to understand the importance of being highly ranked.
In the beginning search engines used search algorithms that webmasters provided about the web pages. It didn't take webmasters very long to start abusing the system requiring search engines to develop a more sophisticated form of search engine optimization. The search engines developed a system that considered several factors; domain name, text within the title, URL directories, term frequency, HTML tags, on page key word proximity, Alt attributes for images, on page keyword adjacency, text within NOFRAMES tags, web content development, sitemaps, and on page keyword sequence.
Google developed a new concept of evaluating internet web pages called PageRank. PageRank weighs a web page's quantity and quality based on the pages incoming links. This method of search engine optimization was so successful that Google quickly began to enjoy successful word of mouth and consistent praise.
To help discourage abuse by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, will not disclose the algorithms they use when ranking web pages.The signals used today in search engine optimization typically are; keywords in the title, link building popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.
For the most part registering a webpage/website on a search engine is a simple task. All Google requires is a link from a site already indexed and the web crawlers will visit the site and begin to spider its contents. Normally a few days after registering on the search engine the main search engine spiders will begin to index the website.
Some search engines will guarantee spidering and indexing for a small fee. These search engines do not guarantee specific ranking. Webmaster's who don't want web crawlers to index certain files and directories use a standard robots.txt file. This file is located in the root directory. Occasionally a web crawler will still crawl a page even if the webmaster has indicated he does not wish the page indexed.
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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Sunday, March 9, 2008
Saturday, March 8, 2008
List Building & Forums Works Together
To start off what is a forum? A forum is an online discussion board where members help each other, asking and answering questions and sharing information.
Using forums to build quality list is becoming more popular. At one time, not long ago this was one of the most overlooked aspects of list building.
Lots of times people who don't know any better jump into forum discussions pushing a product or their website. This is a No-No.
The key to using the forums is to establish yourself as an expert in your field. Don't go in trying to sell something or promote your website. These people don't know you there for not trusting you.
Use forums to build and establosh trust. Get to know these people, become friends, and help them with as many problems you can, building trust along the way.
Now that we know what a forum is and how to use it we will move on.
To find forums do a search on your favorite search engine entering your keyword or topic followed by forum. This will bring up many forums to choose from.
It's time to get into a little grunt work now. We need to become members to 25-50 of these forums.
Now we need to go to the profile section and create a signature. This is very important, our signature is going to have our name and a link to our website,(prefferably a squeeze page) and thats it. Nothing more.
Next we need to introduce ourselves in the introductory section of the forum. Heres where we say hi and tell a little about what we do offline.
Mention a hobby you may have, or something about your job. Be friendly and get to know these folks. Don't try to sell or promote at this point.
The next day you are going to return and reply to the welcomes you recieved from your introduction posts. Be polite and reply with a thank-you, that goes a long ways believe it.
Ok, now it is time to start looking through the posts for unanswered questions that you are able to answer. If you know the answer, give it to them.
Don't answer a reply like; If you buy my e-book you will find all your answers. You don't want to do this. Your main objective here is to become an expert, and don't try sell at this time.
You'll want to continue answering questions on a daily basis. Spend as much time as you can answering these questions. The more quality posts you present, the more there will be an exponental effect that will build.
You are now being seen by many as an expert. And answering them questions makes you just that, an expert. You still want to refrain from putting on a sales pitch. Remember your link is in your signature, if they want to know more they will click your link.
You must be seen as an expert. If not you will never get the click, they won't subscribe, and they won't buy anything.
If you can continue to give these people quality content and information on a daily basis, builds trust and respect.
Give your readers something that they can walk away with everyday and feel good about it.
Once seen as an expert the more comfortable your readers feel with you. The more posts they read of yours the more apt they are clicking your link. They are very curious at this point.
Remember, don't be aggressive in forums. Don't mention your website or products. The more posts you make the more clicks you will get.
Information Provided by, SEO Specialist India
Using forums to build quality list is becoming more popular. At one time, not long ago this was one of the most overlooked aspects of list building.
Lots of times people who don't know any better jump into forum discussions pushing a product or their website. This is a No-No.
The key to using the forums is to establish yourself as an expert in your field. Don't go in trying to sell something or promote your website. These people don't know you there for not trusting you.
Use forums to build and establosh trust. Get to know these people, become friends, and help them with as many problems you can, building trust along the way.
Now that we know what a forum is and how to use it we will move on.
To find forums do a search on your favorite search engine entering your keyword or topic followed by forum. This will bring up many forums to choose from.
It's time to get into a little grunt work now. We need to become members to 25-50 of these forums.
Now we need to go to the profile section and create a signature. This is very important, our signature is going to have our name and a link to our website,(prefferably a squeeze page) and thats it. Nothing more.
Next we need to introduce ourselves in the introductory section of the forum. Heres where we say hi and tell a little about what we do offline.
Mention a hobby you may have, or something about your job. Be friendly and get to know these folks. Don't try to sell or promote at this point.
The next day you are going to return and reply to the welcomes you recieved from your introduction posts. Be polite and reply with a thank-you, that goes a long ways believe it.
Ok, now it is time to start looking through the posts for unanswered questions that you are able to answer. If you know the answer, give it to them.
Don't answer a reply like; If you buy my e-book you will find all your answers. You don't want to do this. Your main objective here is to become an expert, and don't try sell at this time.
You'll want to continue answering questions on a daily basis. Spend as much time as you can answering these questions. The more quality posts you present, the more there will be an exponental effect that will build.
You are now being seen by many as an expert. And answering them questions makes you just that, an expert. You still want to refrain from putting on a sales pitch. Remember your link is in your signature, if they want to know more they will click your link.
You must be seen as an expert. If not you will never get the click, they won't subscribe, and they won't buy anything.
If you can continue to give these people quality content and information on a daily basis, builds trust and respect.
Give your readers something that they can walk away with everyday and feel good about it.
Once seen as an expert the more comfortable your readers feel with you. The more posts they read of yours the more apt they are clicking your link. They are very curious at this point.
Remember, don't be aggressive in forums. Don't mention your website or products. The more posts you make the more clicks you will get.
Information Provided by, SEO Specialist India
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