Compete puts together a monthly ranking of the top 250 Web sites in the US, based on unique visitors, and breaks up the data by relevant categories and behavioral segments. The firm is sharing the top 50.
"Despite continued concerns surrounding the economic recovery, holiday shoppers flocked to the Web in November," says Compete. "Of the 20 fastest growing Web categories last month, 13 were shopping related. November 2009 saw consumers shopping online for home and garden merchandise, searching for rebates and reading shopping blogs in record numbers."
Here are the top 50 Sites in terms of unique visitors:
Here are the top 20 gainers in terms of categories:
Here are the top 20 gainers in terms of traffic:
"If Web traffic is an accurate representation, Santa will be wrapping up a sleigh full of electronics this Christmas," says Compete. "In fact, 73.7 million consumers shopped for electronics in November, a 12 percent increase over 2008. Best Buy saw one of the month’s most dramatic Web site traffic increases – 74.6 percent month-over-month; the electronics retailer drew 29.5 million UVs to BestBuy.com. Gamestop.com (6.2 million UVs) and Newegg.com (5.9 million UVs) were also among the top gainers in November."
Unsurprisingly, bargain and coupon sites drew heavy traffic. It will be interesting to see how the lists shake out after the holiday season.
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